Tuesday, 15 January 2013

Interem and the other namesake companies


A review was written by a person about our company in a website. It was a negative review with lot of complaints about the operations of the company. The person accused the company of being highly unprofessional and providing dirty commitments. The person involved in moving his luggage kept them in the road and refused to take it to the house in the second floor because he had refused to pay him extra money. These claims by the person were hard to accept taking into consideration the high standards we set and the very serious complaints he made. We were courteous enough to apologize for the bad experience he had and we also requested his reference number to make clarifications. When we received the reference number and verified the records, we found out that the relocation services were not provided by us. It is most likely that he had availed the services of one of the many companies which constantly attempt at utilizing the brand value of Interem and misguide prospective clients. There have been negative reviews about the company before but they were a result of misunderstanding about the agreement between the company and the client. A not-so good review about the company is absolutely normal in any business operation, but this misguiding of prospective clients is unfair from the business point of view. The most disappointing part of this issue would be that only little can be done to tackle the problem. A look-a-like Roger Federer or Usain Bolt can pose like the originals. Can they perform like the real athletes? Reggie Brown (Barack Obama impersonator) can mouth lines like “we can” and amuse people, but is it possible for him to bring back troops from Afghanistan.  A similar situation would be when a person expects the same professionalism from the setup which wants to tap the name value of a reputed company.
A company which loses its prospective client, (because of a company which cons the client with a similar sounding name) loses one client and may also earn a bad reputation among a group known to the person. When proportionately taking it to consideration it might be minor, but what effect it has on the person who avails the services should be looked closely. The person will suffer badly and a sour memory of the experience will be etched in the back of their mind. Usually higher pricing is associated with greed but the truth is, it is near to impossible to provide a descent level of service without charging a descent fee. The cost charged includes proper packaging, good transporting and handling. When you feel the price is a big bargain according to industry standards, you should realize there is a possibility that you might not receive the perfection you wanted. It is important to prioritize our expectations. Do we rate low cost more than safety and proper handling of goods? A person moving their belongings would always prefer safety over other factors. You can either be satisfied with good services or be briefly happy about the huge discount you managed to obtain and later regret about the problems you faced while relocating.  

Interem Relocations (a subsidiary of Freight Systems Group) 
(www.interem.in)