When was the last time
you felt a company was serving you rather than just doing its business? Would
you expect a company to do holistic service or just be happy with its
professional approach? What do you see as the most vital element and the
deciding factor to call a company a “good company”?
There are two doctors in
a locality. One is a formal guy and the other is more friendly and
compassionate. People in the locality know that the man of few words is more
efficient and experienced, but they prefer to visit the compassionate and
friendly doctor. They consult him because of the fact that he provides them
with the comfort level needed during their crisis situations. We also tend to adapt
the same approach in many such situations. We may convince ourselves to avail
of services from a person or company even though we know that they are not the
best in the business. The emotional connect we have overpowers the reasoning in
preferring professionalism. Does this type of reasoning stand good in very
strict business sense? Will we have the same considerations when dealing with
the corporate world?
How will we choose? If
the difference in standard of service between the two companies is very obvious
then choosing might not be tough. When the level of professionalism is just
marginally high, how do we choose? The company is experienced, well-established
and a prominent one in its industry of operation, but still we may not want to
be associated with them. This can be caused by a existing relationship with
another company. A successful relationship need not be broken, if it has been
providing satisfactory results. A consideration to join hands with the new
company should be based on the innovative approaches they possess, added
advantage we could obtain, general practises of the industry and a better image
we could gain from our client’s perspective. A thorough analysis of these
factors is required before we can have a new relationship. A new relationship
without having any significant developments would not be acceptable. Tried and
tested methods are better to have than adopting a new method which others might
call the best.
How will you choose your relocation partner?
What would be on your
mind when you plan to choose a relocation partner? What are the factors which
will make you choose the company for servicing your relocation needs?
Reputation, price, track record, global presence or any other fact? Which of
these will create the greater impact in your decision making?
There are numerous reasons to stick or not stick to a
particular relocation company. Cost is a very vital element, but however when
it comes to safety and timeliness, cost just comes as the third in priority. Delivering
on time and with utmost care is what we usually look for in a good relocation
company, but there can be other factors that can make us go back to them
whenever we have a necessity. Those factors make what might be usually just a
business transaction into the relationship. There are a few instances that
bring the company close to our heart, that’s what makes the difference between
a transaction and a relationship. Its not enough if the good work is done only
for the first instance, we need to get the comfort and trust every time we
approach the business. We might need good feedback system to voice our
grievances and also need to be practically proved that those issues were taken
care. There might a few very small things that we tend to look while we decide
to stick on to a particular service provider. Sticking to the promises, meeting
and at times exceeding expectations and also the efforts to keep the customer
happy is what really matters. There might be dozens of options to choose from,
but what is most vital is that “do we feel the urge and the confidence to go
back to service provider and use what’s on offer. End of day “No one can be
fully satisfied, but for sure there is a benchmark to feel convinced about good
service”.
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